About us
Gerald Beechum is Managing Partner of White Cornus Lane Investments, an active private equity investor combining intelligent capital and seasoned operators to create leading middle market companies. He possesses a unique combination of skills, by successfully investing, operating and exiting businesses. Gerald was most recently CEO of Team Express, a multi-channel retailer of sporting goods equipment, footwear, and apparel. Gerald successfully completed a turn-around at the company, improving financial performance, liquidity, and company culture resulting in a doubling of the sale price. Gerald also served as a Director and Board Observer.
Prior to Team Express, Gerald spent more than 16 years in several roles at JPMorgan Chase. His last role was in Chase Capital, a captive junior capital investor in middle market companies. Gerald has originated and restructured several mezzanine and equity investments in companies operating in the aerospace/defense, building products, sporting goods, and nutritional supplement industries. He was actively involved in management and board activities, often serving as an operating partner within several portfolio companies, leading initiatives in the areas of strategy, sales, integration management, information technology/MIS, finance and reporting.
Gerald was also a senior member of the finance group in JPMorgan Private Client Services (PCS), responsible for structuring and performing strategic analysis around projects with significant bottom-line impact. Prior to PCS, Gerald spent several years in Corporate M&A and Development as part of the turn-around team at Bank One. He assisted with numerous executive projects, including leading the deal team for the acquisition of a $1B life insurance and annuity business and quarterly earnings announcements and rating agency presentations, and monthly financial reporting.
In addition to his role in the central merger integration office during the merger of JPMorgan and Bank One, Gerald also had experience across many of JPMorgan’s major business lines, including investment banking, commercial lending, private equity and credit card services. He is also a co-inventor of Blink, a contactless-payment technology.
Gerald has been a guest lecturer for the Entrepreneurial Finance and Venture Capital classes at the J.L. Kellogg School of Management at Northwestern University. Past civic involvement has included board roles as Founding Chairman of Amandla Charter School, Sweet Beginnings, Chicago Alumni Chapter of Sponsors for Educational Opportunities (SEO), and Cabrini Connections/Tutor-Mentor Connection. Gerald holds an MBA from the J.L. Kellogg School of Management at Northwestern University and a B.S. with honors in Applied Economics from Cornell University.
Gerald Beechum is Managing Partner of White Cornus Lane Investments, an active private equity investor combining intelligent capital and seasoned operators to create leading middle market companies. He possesses a unique combination of skills, by successfully investing, operating and exiting businesses. Gerald was most recently CEO of Team Express, a multi-channel retailer of sporting goods equipment, footwear, and apparel. Gerald successfully completed a turn-around at the company, improving financial performance, liquidity, and company culture resulting in a doubling of the sale price. Gerald also served as a Director and Board Observer.
Prior to Team Express, Gerald spent more than 16 years in several roles at JPMorgan Chase. His last role was in Chase Capital, a captive junior capital investor in middle market companies. Gerald has originated and restructured several mezzanine and equity investments in companies operating in the aerospace/defense, building products, sporting goods, and nutritional supplement industries. He was actively involved in management and board activities, often serving as an operating partner within several portfolio companies, leading initiatives in the areas of strategy, sales, integration management, information technology/MIS, finance and reporting.
Gerald was also a senior member of the finance group in JPMorgan Private Client Services (PCS), responsible for structuring and performing strategic analysis around projects with significant bottom-line impact. Prior to PCS, Gerald spent several years in Corporate M&A and Development as part of the turn-around team at Bank One. He assisted with numerous executive projects, including leading the deal team for the acquisition of a $1B life insurance and annuity business and quarterly earnings announcements and rating agency presentations, and monthly financial reporting.
In addition to his role in the central merger integration office during the merger of JPMorgan and Bank One, Gerald also had experience across many of JPMorgan’s major business lines, including investment banking, commercial lending, private equity and credit card services. He is also a co-inventor of Blink, a contactless-payment technology.
Gerald has been a guest lecturer for the Entrepreneurial Finance and Venture Capital classes at the J.L. Kellogg School of Management at Northwestern University. Past civic involvement has included board roles as Founding Chairman of Amandla Charter School, Sweet Beginnings, Chicago Alumni Chapter of Sponsors for Educational Opportunities (SEO), and Cabrini Connections/Tutor-Mentor Connection. Gerald holds an MBA from the J.L. Kellogg School of Management at Northwestern University and a B.S. with honors in Applied Economics from Cornell University.
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